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Welcome!

Thank you for stopping by my Web site! Here I've gathered my work samples, links to my other sites and profiles, and my blog to keep you updated on the latest news. Feel free to check out all the content and drop me an email. I'm available for consultation on your next social media, branding, marketing/PR campaign, communications or music business project.
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NEWS!!

Upcoming Events

Get the Book!

While other social media tools boast different strengths and offerings, MySpace retains its primacy for music lovers and artists everywhere. Artists may have a Facebook fan page or Twitter account, but without a MySpace page, they're missing the boat. Journalists and music reviewers, music industry execs, and fans alike count MySpace as the first stop in discovering new artists and keeping up to date on their favorites. It's still the only social network that was really founded around music and nightlife events, and continues to be the mainstay of social music marketing and promotions. MySpace has something the others do not: the ears of music lovers.

Learn more about the book...

Skills

  • Social media strategy and execution
  • Writing/editing (AP proficient)
  • Creative/art direction
  • PR and marketing communications & production
  • Project and budget management
  • Music publishing, licensing and administration

Mmmm... Bloggy....Market My Music!

Marketing and promoting your music is hard work.

My blog MarketMyMusic at Wordpress
is here to inspire you and break the music promotion mountain down into bite-sized pieces. CHOMP.

My Portfolio

Here I've gathered some of my favorite projects and samples from my branding and marketing portfolio. I've acted as creative/art director for these projects, (sometimes as designer), and also as copywriter,editor and project manager.

This Month's Writing Clips

College Corner: Majoring in Music Performance

The study of instrumental and vocal performance is among the longest established forms of higher music education. And while this type of intensive training comes largely out of a classical tradition, music schools today offer opportunities for musicians of all genres and instruments. (Read the whole column.)

We are Detroit Rock City!

The video's not perfect, but seeing Paul Stanley (all 57 years of him) cruise down that zip line in platform heels this past September was pretty exciting. What's more, Kid Rock was behind us sitting in the house area (which is why my camera kept panning over to where he was standing!)

Career Highlights

  • Managed a multi-million dollar budget for Warner Bros. Pub. (WBP), a division of Warner/Chappell and Warner Music Group
  • Created a publicity dept. for WBP and increased regular media coverage from 0 to more than 24 hits/month
  • Wrote MySpace for Musicians, published by Cengage/Thomson, and available at major booksellers worldwide, as well as dozens of articles and columns
  • Handle all publishing activities for Univ. of Miami music catalog, securing and negotiating major distribution deals
  • Edited hundreds of marketing, PR and writing projects, and served as copy editor for The Macomb Daily and Daily Tribune
  • Developed and taught music industry curriculum for the University of Miami, FL
  • Directed numerous creative projects, working with clients, designers, editors to achieve the best, most effective product

Testimonials from Clients and Colleagues

Here are just a few of the amazingly talented people I've had the honor of working with...

“Fran has the ability to translate her expert knowledge into language that can be understood by lay people and students (the target market of our publication). She goes beyond what's expected every time -- and she's a pleasure to work with, to boot!”

Top qualities: Great Results, Personable, Expert

-- Emile Menasche,
Editor of InTune Magazine
"Fran is a hidden gem to the Metro Detroit Area, she has talent, insight and offers great direction. Should you need a Marketing or PR rep contact her. She Rocks!!!”

Top qualities: Personable, Expert, Creative

-- "Tee" Thompson,
Owner of Tea Time Events
“As Fran's editor at Cengage Learning, I am continually impressed with her attention to detail, creativity, and writing ability! She is a joy to work with, enthusiastic and knowledgeable. Her familiarity with promotion and marketing has been a tremendous boon for us, and she has been one of our most active authors.”

-- Orren Merton,
Acquisitions Editor for Cengage Learning
“Fran's work for us, both as a writer and freelance editor, has been impeccable. She's easy to work with, knows her stuff inside and out, and is a complete professional.”

Top qualities: Great Results, Personable, Creative

-- Mark Garvey,
Executive Editor for
Cengage Learning